[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.narocni.cz\/spotify-se-tesi-obrovske-popularite-co-za-tim-stoji\/#Article","mainEntityOfPage":"https:\/\/www.narocni.cz\/spotify-se-tesi-obrovske-popularite-co-za-tim-stoji\/","headline":"Spotify se t\u011b\u0161\u00ed obrovsk\u00e9 popularit\u011b. Co za t\u00edm stoj\u00ed?","name":"Spotify se t\u011b\u0161\u00ed obrovsk\u00e9 popularit\u011b. Co za t\u00edm stoj\u00ed?","description":"Poslouch\u00e1te r\u00e1di hudbu \u010di mluven\u00e9 slovo? Pokud ano, tak zajist\u00e9 platformu i aplikaci Spotify zaru\u010den\u011b zn\u00e1te. Jedn\u00e1 se toti\u017e o jednu z\u00a0nejv\u011bt\u0161\u00edch a nejzn\u00e1m\u011bj\u0161\u00edch streamovac\u00edch m\u00edst, kde si m\u016f\u017eete u\u017e\u00edt neuv\u011b\u0159iteln\u00e9 mno\u017estv\u00ed hudby, ale v\u00a0posledn\u00ed dob\u011b se ke slovu dost\u00e1vaj\u00ed tak\u00e9 podcasty. P\u0159ekvapen\u00ed pro samotnou spole\u010dnost Analytici \u0161v\u00e9dsk\u00e9 firmy p\u0159edpokl\u00e1dali, \u017ee n\u00e1r\u016fst u\u017eivatel\u016f b\u011bhem posledn\u00edho … ","datePublished":"2019-11-16","dateModified":"2019-11-16","author":{"@type":"Person","@id":"https:\/\/www.narocni.cz\/author\/#Person","name":"","url":"https:\/\/www.narocni.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b86e461e91a792eb6523c2667396c9868de382fea5dd80e25dc0d9e030173b65?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b86e461e91a792eb6523c2667396c9868de382fea5dd80e25dc0d9e030173b65?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"narocni.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.narocni.cz\/wp-content\/uploads\/img_a361115_w3112_t1574537354.jpg","url":"https:\/\/www.narocni.cz\/wp-content\/uploads\/img_a361115_w3112_t1574537354.jpg","height":0,"width":0},"url":"https:\/\/www.narocni.cz\/spotify-se-tesi-obrovske-popularite-co-za-tim-stoji\/","about":["Business"],"wordCount":401,"articleBody":"Poslouch\u00e1te r\u00e1di hudbu \u010di mluven\u00e9 slovo? Pokud ano, tak zajist\u00e9 platformu i aplikaci Spotify zaru\u010den\u011b zn\u00e1te. Jedn\u00e1 se toti\u017e o jednu z\u00a0nejv\u011bt\u0161\u00edch a nejzn\u00e1m\u011bj\u0161\u00edch streamovac\u00edch m\u00edst, kde si m\u016f\u017eete u\u017e\u00edt neuv\u011b\u0159iteln\u00e9 mno\u017estv\u00ed hudby, ale v\u00a0posledn\u00ed dob\u011b se ke slovu dost\u00e1vaj\u00ed tak\u00e9 podcasty.\t\tP\u0159ekvapen\u00ed pro samotnou spole\u010dnost\tAnalytici \u0161v\u00e9dsk\u00e9 firmy p\u0159edpokl\u00e1dali, \u017ee n\u00e1r\u016fst u\u017eivatel\u016f b\u011bhem posledn\u00edho \u010dtvrtlet\u00ed p\u016fjde na 112,9 milionu osob vyu\u017e\u00edvaj\u00edc\u00edch placen\u00fd Premium \u00fa\u010det. Stalo se ov\u0161em n\u011bco, co ne\u010dekali ani oni. Meziro\u010dn\u011b r\u016fst vzrostl o 30 procent na \u00fa\u017easn\u00fdch 248 milion\u016f registrovan\u00fdch \u010dlen\u016f a v\u00a0oblasti placen\u00fdch \u00fa\u010dt\u016f \u010d\u00edsla stoupla dokonce o 31 procent na 113 milion\u016f u\u017eivatel\u016f.\t\u00a0\tJak to vypad\u00e1 s\u00a0financemi?\tSpotify se v\u00a0minulosti pot\u00fdkalo s\u00a0\u010derven\u00fdmi \u010d\u00edsly a \u0161lo do m\u00ednusu. Nyn\u00ed se ov\u0161em kone\u010dn\u011b vyhoupli do \u010dern\u00fdch \u010d\u00edsel, a to na 241 milion\u016f eur, v\u00a0p\u0159epo\u010dtu v\u00edce jak 6,1 miliardy korun. Podle veden\u00ed spole\u010dnosti za t\u00edm stoj\u00ed n\u011bkolik v\u011bc\u00ed. O co p\u0159esn\u011b se jedn\u00e1?\t\t\u00dasp\u011bch na vzestupu\tObrovsk\u00fd p\u0159\u00edliv nov\u00fdch poslucha\u010d\u016f je podle veden\u00ed d\u00e1n p\u0159edev\u0161\u00edm nov\u00fdmi programy, se kter\u00fdmi p\u0159i\u0161li. V\u00a0tzv. Spotify Family maj\u00ed skupiny mo\u017enost vyu\u017e\u00edt pr\u00e9miov\u00fdch slu\u017eeb za zv\u00fdhodn\u011bn\u00e9 ceny. Stejn\u011b na tom jsou tak\u00e9 studenti, kter\u00fdm platforma tak\u00e9 vych\u00e1z\u00ed cenov\u011b vst\u0159\u00edc.\t\u00a0\tDal\u0161\u00edm d\u016fvodem k\u00a0oslav\u011b je r\u016fst obliby podcast\u016f. U nich se nejedn\u00e1 o hudbu, ale mluven\u00e9 slovo. V\u00a0sou\u010dasnosti jich spole\u010dnost nab\u00edz\u00ed v\u00edce jak p\u016fl milionu podcast\u016f, kter\u00e9 m\u016f\u017eete poslouchat. Mnoho z\u00a0nich je p\u0159\u00edstupn\u00fdch jen s\u00a0Premium \u00fa\u010dtem, tak\u017ee si je mus\u00edte ihned zaplatit, abyste se dostali k\u00a0pln\u00e9mu obsahu. Obl\u00edben\u00e9 jsou p\u0159edev\u0161\u00edm v\u00a0USA, ale pomalu se dost\u00e1vaj\u00ed i do Evropy.\t\u00a0\tDoba poslechu se oproti minulosti prodlou\u017eila o 39 procent. Velkou novinkou je tak\u00e9 mo\u017enost vytv\u00e1\u0159et audionahr\u00e1vky p\u0159\u00edmo prost\u0159ednictv\u00edm jejich aplikace, co\u017e hodn\u011b usnadn\u00ed p\u0159isp\u011bvatel\u016fm nahr\u00e1vat sv\u00e9 p\u0159\u00edsp\u011bvky. D\u00edky tomu se podcasty budou moci d\u00e1le roz\u0161i\u0159ovat a p\u0159in\u00e1\u0161et dal\u0161\u00ed zisky.                                                                                                                                                                                                                                                                                                                                                                                        4.7\/5 - (4 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Spotify se t\u011b\u0161\u00ed obrovsk\u00e9 popularit\u011b. 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